ROOTS Training for Cultural and Heritage Tourism Businesses

Course Aim: The aim of the course is to enable managers and owner/directors of cultural and heritage tourism businesses to understand how they can maximise the value of the ROOTS project and resources and to exploit opportunities locally and regionally for their business. On completion participants will have explored how to exploit opportunities available to their own business

Learning Outcomes – On completion of the course Tourism SME’s will be able to:

  1. Explore what is meant by the term, ‘cultural and heritage tourism’
  2. Understand 21st century tourism
  3. Develop Cultural and Heritage Products and Services
  4. Promote Cultural and Heritage Tourism
  5. Build a Cultural and Heritage Tourism Network and Community
  6. Prepare a plan to maximise the value of completing the ROOTS blended learning programme

Each module is accompanied by self-assessment exercises for managers and owners/directors of cultural and heritage tourism businesses to evaluate their businesses and the steps they need to take to take their businesses to the next level.

This post is also available in: nlDutch roRomanian esSpanish


Sonia Naiba

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