Failte Ireland is the National Tourism Development Authority of Ireland, They are at the forefront of developing resources and training for Irish tourism SME’s – take a look at this very useful manual they have created to help heritage site managers understand and improve how visitors experience their heritage sites. It offers a practical and pragmatic approach suitable for busy people with businesses to run. It assumes customer/visitor satisfaction is a core part of business success and recognises that for heritage sites the quality of the visit experience and the insights that visitors gain into the story and significance of
the place are key factors in building that satisfaction.
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